HydroHound Case Study
Canine Underwater Treadmill Systems
HydroHound LLC designs and manufactures
underwater treadmill systems for dogs. They wanted a fun and
yet professional website designed that would appeal to professionals
within the dog industry. |
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| We began working with HydroHound LLC when
they found that their original design was insufficient in today's
intense world of Internet Marketing. HydroHound LLC makes aquatic
treadmill systems for dogs that are sold all over the US. While
they had a great product and a great corporate team, they had
no corporate identity. |
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Canine Originals worked very closely with HydroHound
to develop first a logo and color scheme that could be used on all
of their materials. HydroHound had previously used a blue based
color scheme to represent the aquatic nature of their products.
We developed this scheme further to be both eye pleasing and allow
for expansion into other product areas.
Using pictures of actual dogs that had been helped
by their product we designed a site that maintained a very professional
look, yet still had some character to it. This was important to
capture the desired audience of professional veterinarians and other
dog enthusiasts.
"Wow, this site is beyond our expectations"
HydroHound LLC was very satisfied with their website.
We then began to work the new logo and identity into HydroHounds
operating materials such as: business cards, letter head, users
manuals and a tri-fold brochure that potential customers could download
from the internet.

Canine Originals was able to successfully design
a professional identity for HydroHound LLC in a short period of
time, allowing them to have a much more effective marketing image.
Canine Originals continues to work with HydroHound
in managing their Internet Marketing and Ad Campaigns. Within the
first month of advertising they have been receiving inquries reguarding
the dog treadmill systems several times a day. They're shocked to
see such results so soon and plan to continue their marketing campaign
with plans to expand it as their company grows. |